Saturday, September 13, 2014

Finally, Google is copying Apple

                       Over the last few months, Google has been devising a new strategy to push its Android Operating System on various phone manufacturers. At the same time, it is also advertising its own brand of phone 'Nexus' and the 'Moto' series with full force. How do we understand this behavior of Google vis-a-vis Apple?

                      Well, Google began challenging Apple's iPhone in 2008 by saying that Apple. by tying its hardware and software into one coherent unit was denying people 'freedom'. It was forcing users to remain caged in its own garden and not allowing them to explore other options. Android, on the other hand, was a free software. It could be used by any phone manufacturer to power its device. In this way, Android was not only giving people the freedom to choose but was also reducing the cost of handsets. Google stood as a lone warrior against Apple's 'Hegemony'.

                      However, in the recent past, Google has taken a you turn. Strangely, it is now selling the fact that Nexus and Moto phones will receive Android updates faster than other Android phones. It is also asking phone manufacturers to use only stock Android on their devices and is paying them for it. Evidently, users were tired of apps not working on Android devices. Games crashed, lagged in frames, displays were weak - The list is endless. Google is definitely aware of the problem. And what solution does it have? Bring the hardware and software together! The same 'crime' which it has been accusing Apple of committing since the launch of the first iPhone. Eventually, Google is just trying to become another Apple.