Thursday, September 12, 2013

What is Shahrukh Khan trying to do?

Shahrukh Khan is approaching 50. He knows his days are numbered as a superstar. At the most, he may replace Amitabh Bachchan's post 2000 manifestation of stardom. He may end up doing strong but limited roles once he crosses 50 and be content to be the father figure of the industry as well as steer his children's film aspirations. Obviously, this is what most superstars of their times have done in the evening of their careers.

Shahrukh Khan knows this. He has seen this cycle repeat one too many times while he himself reigned as the superstar of Bollywood in the late 90s and 2000s, although this notion can be strongly challenged since the mid 2000s when Salman Khan and Aamir Khan came back ferociously in the industry and challenged his supremacy. Still, SRK resides in the hearts of millions. He is a superstar and he is touching 50.

So, is SRK ready to repeat the usual cycle which stars of the previous era have gone through? Or will he try to stay at the top by doing more and more romantic films with heroines half his age and eventually end up making a mockery of himself and resigning to a painful loneliness?

It appears, SRK knows all this too well. So, he is trying to do something else, actually becoming something else. He is trying to become the SINGLE source of entertainment for the Indian public. This is how:

1. He is the comic host on movie awards shows.
2. He is the owner of one of the most popular T20 teams.
3. He has the most amazing homes in Dubai.
4. He keeps selling various products on TV
5. He develops video games and other merchandise for his films.
5. He keeps doing films on larger issues of religion or 'I am the best' kind of films.

And now, his latest ambition is to include the 'south' as well in the definition of Indian Public. This is a territory in which no actor from Bollywood has been able to make his or her mark in a substantial way.

This is what makes SRK larger than life. His presence in all forms of entertainment Indians are used to such as films, cricket, games, products, TV shows, showblitz, etc.

Let us see how this manifests in the coming times.

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